Advancing Day Surgery Excellence With Digital Solutions
Background
The Brief
BADS tasked 101 with using digital marketing tools and innovative solutions to create a strong online presence for the Association to support their goal of advancing day surgery within the UK's healthcare system. Several challenges were identified.
BADS’ website needs to present a wealth of content in a logical and easy-to-navigate format that matches their values and aims. They also understand the potential of using digital tools such as apps and automated processes to streamline administration, making resources and services easily accessible to their multidisciplinary community of healthcare professionals.
BADS recognises the importance of making their resources easily accessible to members and others with an interest in day surgery. They required a digital solution that removed the need for printed materials and instead provided publications online, through their website. This would make it easier to keep resources updated, add value to membership and reduce administration and production costs. They also wanted to make their online publications available for purchase by non-members.
With the potential for 95% of all surgical procedures in the UK to be carried out as day surgery, the Association’s work is relevant to a significant proportion of healthcare workers. In addition, resources compiled by BADS – such as the National Dataset, which compares day surgery performance and outcomes across different trusts – are increasingly in demand from a wider audience. With this in mind, BADS turned to 101 for help in identifying and harnessing further digital opportunities to broaden their reach and increase membership.
Our Solutions
101 has worked closely with the BADS team to implement effective solutions across multiple projects, enabling them to achieve their online objectives and streamline processes for both the Association and its stakeholders.
101 has created an attractive, user-friendly online platform that brings together news, conference and event information, publications and member-specific content. The considerable amount of information available on the site is well organised and clearly signposted, making it easy for visitors to find what they are looking for.
“I’m delighted with the website. 101 delivered exactly what we needed: a smart, well-organised and content-rich digital hub that supports our aim of fostering engagement and promoting excellence in day surgery.” - David Bunting, BADS
To make BADS' publications more accessible, 101 digitised them and created a dedicated Publications library on the website. Resources that were previously limited to print, such as the BADS Handbooks, BADS Directory of Procedures, and the National Dataset, are now available for free to members and for digital purchase by non-members. This digital transition provides healthcare professionals with instant access to essential reference materials. It has also led to substantial savings on print and postage costs, significantly reduced the Association's administrative workload and introduced an eco-friendly alternative to printed documents. Publications containing statistical data are now more easily updated and BADS has enhanced their membership by offering complimentary access to these valuable resources.
“We’re always looking for ways to add value to the services we offer to support members and to encourage more health professionals to join us. The website enhancements have enabled us to make more free content available to members. Membership is flourishing and the immediate access to valuable resources through our website has undoubtedly contributed to this success." - David Bunting, BADS
101 built and maintains an Annual Conference App for BADS, providing a comprehensive event support platform. This app enhances the conference experience with features such as detailed programmes, abstracts, speaker bios, exhibitor profiles and a post-event feedback survey.
The app includes a built-in CPD Certificate Generator which enables attendees to create their own CPD certificate following the conference. This streamlined process offers a significant improvement over the previous time-consuming method, where the BADS admin team manually produced certificates for each participant. Now, access to the certificate generator is unlocked as soon as delegates complete the event feedback form on the app. Attendees input their details and a digital CPD certificate is instantly generated. This new approach reduces administrative time and expenses, while also minimising the issue of misspellings on certificates. In addition, delegates can regenerate misplaced certificates without having to contact BADS.
"The conference app works smoothly. It’s an excellent example of how, with 101’s assistance, we use technology to improve efficiency and offer better support to members. The built-in CPD generator is very helpful for delegates and saves us considerable time. Thanks to the app, certificate administration is now fully automated and neatly concluded at the event.” - David Bunting, BADS
BADS has been using 101's Smart Messenger Email Marketing platform for several years to communicate with members. Regular emails keep members informed about events and BADS recently introduced a new monthly newsletter to encourage engagement.
"The Smart Messenger email platform is a direct and effective way for us to connect with our members. With help from the 101 team, we've started a new magazine-style email newsletter that looks great and provides more opportunities for members to engage." - David Bunting, BADS
Smart Messenger also simplifies and automates BADS' membership processes. Membership and renewal administration is handled through the BADS website driven by a seamless Smart Messenger integration which manages the whole process from sign-ups to renewal reminders. This coordinated approach significantly streamlines membership administration and ensures a straightforward and efficient renewal procedure. Read our Email Marketing Case Study to discover how enhanced member services and efficient communications enabled by Smart Messenger are helping BADS to achieve their goals.
BADS employs 101's social media expertise to maintain an active presence on LinkedIn and Twitter. 101's strategic approach allows BADS to share regular updates, thought-provoking content, and relevant news. This active online engagement has amplified BADS' voice and expanded their reach, helping the Association promote excellence in day surgery to a wider audience.
“For the past decade, 101 has provided practical digital solutions and strategies that have significantly strengthened BADS’ online presence, improved processes and added value for our members.”
David Bunting, President of the British Association Of Day Surgery
