Bringing Glasson's Website Into The 21st Century
"101 addressed our website challenges by creating a modern, easy-to-navigate website that’s engaging for customers and easy for us to maintain."
Stewart Lay, Website Project Lead at Glasson Grain
Background
Glasson Grain in Lancashire is a prominent agricultural company within the Wynnstay Group Plc. Originally established in 1977 as an animal feed commodities trader and importer, the company has expanded its offerings to cater to farmers and trade customers. Situated at Glasson Dock, the business handles a diverse range of animal feeds and fertilisers. Their growth is attributed to a philosophy of innovation, identifying new markets, and maintaining quality services through a dedicated and well-trained team.
The Brief
Glasson Grain wanted a new website to boost engagement, enhance functionality and highlight their dedication to innovation and customer service. They turned to 101 for a comprehensive solution that would update their online presence, reflect their values, and position them as an industry leader.
"We needed to bring the website and branding into the 21st century. Our email enquiry form didn't work properly, and the site was heavily text-based with outdated information. I was also keen to highlight the approachable, customer-focused nature of our business by including photos and profiles of team members." - Stewart Lay
Our Solutions
The redesigned website and revitalised company branding (also delivered by 101), provide a pleasant and engaging online experience. Glasson Grain now has a platform that accurately represents its commitment to quality services, innovation and a customer-centric approach.
“Working with 101 is a smooth process, including effective online consultations and timely delivery of designs for our approval. 101’s Creative Director – Dave Hall – does a fantastic job and collaborates with us really well, making the whole process totally seamless." - Stewart Lay
To address the issue of user engagement, 101 designed and built a carefully structured website organised into logical sections with clear headings. The improved layout makes navigation much easier and showcases relevant content that customers are searching for.
101 implemented an intuitive Content Management System that allows Glasson Grain to easily update and maintain its website. This enables them to keep the content relevant and up-to-date, ensuring that visitors can always access the information they need.
Thanks to the new design, the website now features eye-catching images for maximum visual appeal. In addition, the creation of the team profile section with photos of Glasson Grain team members provides a personal touch that emphasises the friendly and approachable nature of the business.
A technical issue with the Contact Us page on the old website had been an ongoing cause of frustration for the business and its clients. With the new website, this is no longer a concern. The site’s enquiry form functions flawlessly, delivering real-time customer enquiries directly to the company's inbox. This improvement has streamlined communication and enables prompt responses to customer queries.
101 created a section of the website to house essential health and safety documentation. As a result, customers can now download these documents instantly without having to contact the company to obtain them. This time-saving feature has improved efficiency for both the Glasson Grain team and their customers.
101 helped Glasson Grain modernise its corporate styling, including the redesign of its logo. Guided by Stewart's brief, 101 designed a new company logo with a fresh, contemporary feel. The company’s revitalised branding captures the essence of the company's innovative and customer-focused approach.
"People have seen the website and asked me who did it because they like it so much! I’m looking forward to continuing to work with 101 for our website needs and wouldn’t hesitate to engage them for other projects in the future.”
Stewart Lay, Website Project Lead at Glasson Grain
