Explore how 101 transformed BSET's website, boosting its online presence and streamlining processes like CPD certificate generation to enhance member services and reduce admin burdens, all through efficient online solutions.
The British Society of Endovascular Therapy (BSET) is an association that promotes scientific research, education and training in endovascular treatment and procedures for the advancement of health and public benefit.
BSET’s website plays a vital role in supporting the Society’s mission, serving as a central hub for news, resources, and assistance for those with endovascular interests. It actively contributes to promoting awareness and education in the field.
In 2021, Jeanette Oliver sought assistance from 101 Websites, Apps & Email Marketing due to significant challenges presented by BSET's website. The platform, constructed by a previous agency, lacked flexibility and was difficult to manage, hindering its effectiveness in supporting the Society. Updating content and maintaining relevance for their audience was challenging, as the site's limitations made it impossible to incorporate new sections, including the extensive portfolio of online educational resources developed by BSET during the pandemic.
In consultations with 101, BSET outlined the need for a website that was user-friendly and easy to maintain. They required a logical navigation system and a well-structured site to host their extensive collection of resources, plus the ability to make updates that would allow the site to grow and evolve.
In addition to their website objectives, BSET highlighted a time-consuming admin task associated with creating and distributing CPD certificates for event attendees, seeking an online solution to eliminate this manual process.
Website Redesign Solution
BSET chose 101 to address their challenges based on the agency’s track record of delivering successful digital projects including websites for care sector organisations and Jeanette’s positive prior experiences working with them on other sites.
Jeanette explains: “Having worked with 101 before, I was confident in their capabilities. 101’s proven success in creating effective websites for societies and medical associations means they understand our needs as a membership-driven organisation. They guided us on how to structure the website and the type of content to include to best serve our stakeholders.”
Due to the geographic spread of BSET’s Council, project discussions and approvals took place remotely. 101 redesigned the website using Umbraco, offering a user-friendly content management system and a more adaptable framework than the Society’s previous WordPress site.
The new BSET website is smart and professional, offering improved navigation and a user-friendly layout for the Society’s wealth of content. A key addition is the dedicated section for webinars and educational resources. 101's solution makes content management smoother for BSET and allows for the easy addition of new pages and timely updates.
Jeanette continues: “101 has delivered a website that does everything we need and more! Our new site is professional and user-friendly, allowing us to easily manage and update content. The integration of our educational portfolio drives traffic to the site and adds value for both existing and prospective members of our Society."
CPD Certificate Generator Integration
Another enhancement to the BSET website is its instant CPD certificate generator. Previously, the manual creation and distribution of hundreds of individual certificates post-event posed a significant administrative challenge. Drawing on their expertise in supporting membership-based organisations, 101 recognised an opportunity to simplify this process by introducing a web-based solution for certificate generation.
The online CPD certificate generator has eliminated the previous labour-intensive admin task. Attendees now receive a unique code for each qualifying activity or event, enabling them to effortlessly generate their certificates online through the BSET website.
Jeanette explains: “The online CPD certificate generator developed by 101 has had a significant effect, saving time and resources and improving our membership service. Thanks to 101’s solution, delegates can now instantly generate CPD certificates via our website, inputting their own details to minimise errors and allowing them to regenerate certificates if misplaced.”
This solution not only results in time and resource savings but also provides attendees with immediate access to their certifications, enhancing their membership experience. Positive feedback from conference delegates highlights the efficiency and convenience of this feature.
Results & Benefits
Strengthened Online Presence
The new website developed by 101 has strengthened BSET’s online presence, providing a professional, modern and user-friendly platform. This transformation allows the Society to showcase its extensive resources in a more engaging and accessible way, underlining its value to current and potential members.
“The website has become a central hub for content that attracts more visitors and generates interest from people who are then more inclined to consider membership,” adds Jeanette.
Streamlined Administrative Processes
Using skills and experience gained when supporting other membership-based organisations, 101’s integration of the CPD certificate generator has relieved BSET of manual certification tasks. The new online solution not only saves time and resources for the Society but also ensures immediate access to certifications for event attendees, adding to the convenience of the system.
Improved User Experience
101’s solutions have contributed to an improved user experience for web visitors. The redesigned website with its enhanced navigation and dedicated resources sections makes it easier for visitors to access relevant information. The addition of the CPD certificate generator improves the overall event experience for Society members.
Ongoing Support and Collaboration
101’s commitment to providing exceptional customer service and ongoing support ensured a smooth transition to the new website and continued assistance post-launch. Their collaborative approach has resulted in an effective website solution that is fully aligned with BSET's goals.
"101 transformed our vision into an engaging and user-friendly website, making the process smooth and enjoyable. Their expertise in supporting membership-based organisations in the care sector, coupled with a creative, problem-solving approach and genuine commitment to our success, sets them apart from other agencies I’ve worked with. I highly recommend 101 to anyone seeking a reliable team dedicated to delivering effective digital solutions.”
Jeanette Oliver, The British Society of Endovascular Therapy (BSET)