The Association of Breast Surgery (ABS) is a specialist organisation for medical professionals caring for patients with breast problems. They needed an economical website and app to grow with them.

  • 1


The Association of Breast Surgery (ABS) is a body of surgeons, nurse specialists and other members of the wider breast care team who together aim to promote the highest standards of breast care through research, training, education, guidelines and audit. To do this effectively, ABS needed a website that could communicate this work to the membership in a fast and user-friendly way. 

The Brief

The ABS initially came to us for their first website. The Association was formed in 2010 and needed us to help develop their web presence. Over the next few years, we built a members’ area for the site and gave it a facelift - a low-cost solution that helped ABS make the most of their budget. However, in 2016, ABS wanted to modernise the site to one that was responsive across all devices, and with even more functionality. They also commissioned 101 to create an app for delegates to use at their conference to access easily the information they required to make the most of the event.

The Solution

As before, we were mindful that ABS needed a website that could accommodate piecemeal growth. Our solution had to be forward-focused and have the long-term goals of the Association in mind as we built it. This site gives ABS the flexibility to add services or functionality one stage at a time, when they know what they need and when their budget allows.

The app allows delegates to access information about the ABS Conference on their phones. It includes a scheduling function which allows delegates to browse the sessions and speakers and highlight their preferences, thus building up a personalised schedule for what they want to attend. It also allows delegates to access the abstracts and posters online, as well as give their feedback at the end of the event.

View ABS's Website


What Our Client Said

"Having worked with 101 for a number of years it was great to be able to further develop our website with them. Having a responsive site was an important priority and the redesign that went along with that has made our web presence more modern.

"The Conference App was a great success, with delegates finding it easy to use and beneficial. Both the website and the app are important for the Association to deliver an improved service to our members and conference delegates. We look forward to continuing our work with the 101 team."

The Association of Breast Surgery

Need help with a website, app or email marketing project?

Our expert team is ready to help you achieve your goals and get great results! We love sharing our expertise, so please get in touch to let us know how we can help. Simply complete the form below (or call us on 01603 858250) and we'll get back to you within one working day.

Privacy Notice
This enquiry form generates an email which is only stored in our email system so we can reply if needed. Your details are not used for marketing purposes. Your information is never shared with any organisation outside of 101Smart Ltd. For our contact details and other important privacy information please read our full privacy statement.