Is your website supporting your business effectively? If it’s been a while since you last reviewed it, here are five areas worth considering to ensure it's working well for you.
Regularly checking your website throughout the year is a useful habit. It helps keep it in tune with your business goals and supportive of your customers' needs. If your website has a few niggles or challenges you’ve been meaning to address, now is a good time to identify and resolve them.
Below are five areas to focus on to ensure your website continues to support your objectives and perform effectively now and in the months ahead.
1. Branding and Information
Does your website reflect your current business? Businesses evolve over time. Services change, branding is refreshed and customer expectations shift. Reviewing your website ensures that your messaging, services and branding accurately reflect your current business and highlight the areas you want to focus on in the coming months.
2. Navigation and User Experience
How user-friendly is your website? It should be easy for visitors to find information and interact with your business online. Reviewing navigation, mobile performance and content clarity helps make sure your users can get what they need quickly and enjoy a smooth experience while exploring your site.
3. Content Management and Updates
Is it easy to update web content? Your website should be straightforward to update without relying on external agencies or developers for every change. A built-in, user-friendly content management system makes it easy to add and update content yourself, helping you keep your site current, respond quickly to opportunities, reduce costs and maintain control of your online presence.
4. Features and Functionality
Does your website offer tools and features that make life easier for you and your customers? For example, enquiry forms, booking systems, document downloads, membership management or instant CPD certificate generation. Take a moment to check the tools you already have and consider whether adding new features could help streamline processes and support your business goals.
5. Scalability and Future Planning
A website review isn’t just about current needs, it’s also about preparing for what’s next. Check that your site can accommodate new services, additional content or integrations as your business grows. Planning ahead ensures your website continues to work effectively and is ready to support future opportunities.
Helping Businesses Succeed Online
At 101 Websites & Apps, we’ve been building websites for over 25 years for a wide range of clients across the UK, from leisure companies to legal firms, associations to agricultural specialists. We focus on bespoke solutions that support each client’s goals and deliver measurable results. See our case studies for a flavour of our work.
How We Can Help
Whether you need a simple refresh or a complex website with advanced features, our team will take the time to understand your objectives and create a website that works for your business. Why not get in touch to talk through your website challenges and find out how we help?
