Start 2025 strong with our quick tips for reviewing your website, email marketing and social media ready for the year ahead.
The start of a new year brings a sense of fresh starts and new possibilities. If you're a marketer or business owner it's a natural time to re-evaluate your marketing strategy to ensure it's in good shape to support your organisation's objectives in the coming year. As digital marketing specialists, we recommend three key areas for review early on. Here are our tips to help you make the most of the opportunities that lie ahead:
Your Website
Your website is often the first place people go to find out about your organisation, so it’s essential to keep it up-to-date, professional, and user-friendly.
- Is the content current and relevant?
- Does it reflect your brand and meet your audience’s needs?
- Is it easy to update and maintain?
If your website feels outdated or isn’t delivering the results you want, it may be time to refresh it. At 101, we build websites that are easy to manage, with full training and ongoing support to keep you confident in making updates.
Email Marketing
Email is one of the most effective ways to connect with your audience. To get your campaigns in shape:
- Review past campaign performance and note which approaches worked best for your audience.
- Clean your email list for better deliverability.
- Refresh your email template if it's looking outdated or underperforming.
- Create a campaign calendar for the coming months.
- Review your email marketing platform to check it has the features and support you need.
If you’re using an office-based system like MS Outlook for your campaigns, now’s the time to switch to a dedicated email marketing platform like Smart Messenger from 101. Professional platforms provide better deliverability, powerful features like analytics and, importantly, reduce the risk of your regular business emails being marked as spam.
Smart Messenger offers a choice of plans catering to both low and high volume senders, starting from just £10 per month including 1:1 training and unlimited phone support from our UK-based team.
Social Media
Social media is a powerful way to engage directly with your audience and build brand loyalty. Focus on:
- Platforms where your audience is most active.
- Creating relevant and engaging content.
- Combining organic posts with paid campaigns to boost visibility.
Need help refining your strategy or managing your socials? Talk to us for expert advice and practical support to help you achieve your goals.
Why Partner With Us?
- Tailored Support: Personalised advice to suit your business goals.
- Proven Expertise: Over 25 years’ experience across websites, email marketing and social media.
- Results That Matter: A track record of helping businesses thrive through effective digital strategies.
Ready To Get Started?
Contact us today to find out how we can help you shape your success in 2025. Let’s make it your best year yet!
