Partnering to Provide Trusted Digital Solutions for Medical Associations
"Partnering with 101 means offering clients digital solutions we know will work. They understand the challenges for associations and deliver websites and email tools that are genuinely helpful for both members and administrators."
Jane Heppenstall, Founder & Director, Event Management Direct (EMD)
Background
Event Management Direct (EMD) has over 25 years’ experience providing tailored event management and administration services for professional bodies and associations, particularly within the medical sector. Their clients include societies working in anaesthesia, paediatrics, orthopaedics, hair research and scientific research.
EMD first connected with 101 Websites & Apps after being impressed by the website we delivered for one of their clients, VASGBI. Following this success, EMD has recommended 101 to other clients needing reliable digital marketing solutions. Our flexible, experienced approach and knowledge of the healthcare and medical association sector make us a natural fit.
The Brief
As an agency specialising in supporting high-profile medical associations, EMD needed a trusted digital partner with an indepth understanding of the healthcare sector and the specific requirements of membership-based organisations. They were looking for flexible support across web design, online membership services and email marketing:
A team with proven experience in building effective websites for medical associations was essential, along with the ability to deliver solutions that make life easier for members and administrators. The partner also needed expertise in designing sites that present complex information clearly and are easy to update once live.
EMD required an agency able to implement online systems to simplify sign-ups, renewals, online payments and reminders, helping associations reduce administrative workload and improve efficiency.
Regular, reliable communication is key to keeping society members informed and engaged. EMD wanted a powerful email marketing solution suitable for professional associations, supported by a helpful team who could provide training and ongoing, accessible support.
Our Solutions
We work closely with EMD and their clients to deliver tailored solutions that meet each association's unique needs. Drawing on extensive sector experience, we provide practical digital tools to simplify membership processes, improve communication and engage members and stakeholders through effective website design.
We create engaging websites for EMD’s clients that support member engagement, streamline processes and provide a professional online presence. Each site is designed around the client’s specific needs, with intuitive navigation that makes large volumes of information easy to find.
Where required, we implement permissions-based access so certain users can view additional content or resources depending on their role or membership level.
Conference details, speaker bios and programme content are typically included within the new site structure, removing the need for separate event platforms and helping users find everything in one place.
Sites are built using Umbraco, a user-friendly content management system that gives EMD and their clients full control over updates. We provide full training and ongoing support to ensure content can be managed confidently.
We integrate tailored membership services directly into each website, helping associations manage sign-ups, renewals, online payments and reminders with ease. These systems significantly reduce administrative workload and ensure members have a straightforward experience.
For example, ACTACC now benefits from a streamlined membership process, with automated reminders and payment handling all built into the site, keeping everything organised and easy to manage. View the ACTACC case study for more information.
We work flexibly with EMD and their clients, depending on what’s needed. Sometimes we’re directly involved with the client while other times we support EMD in the background.
Because we have extensive experience working directly with associations in this sector, we can be relied upon to liaise with EMD’s clients as required, providing knowledgeable, professional support throughout.
This approach allows EMD to offer a broader digital service without additional overhead, while clients get the right level of expertise and support at every stage.
Several EMD clients use our UK email marketing platform, Smart Messenger. This enables them to send professional campaigns such as newsletters and event invitations, while automated workflows help streamline admin around welcome emails and renewals, improving member services.
We provide full training, unlimited phone support and a template design service to help EMD and their clients get the most from the platform. Where needed, we can also manage email campaigns on their behalf.
"The team at 101 are responsive, knowledgeable and easy to work with. Whether they’re liaising with us on a project or supporting one of our clients directly, we know everything will be done professionally and with care."
Jane Heppenstall, Founder & Director, Event Management Direct (EMD)
