Raising Awareness and Attracting More Visitors to Festive Attraction
"101's digital marketing support has a very positive effect on visitor numbers to our farm during the festive season."
Jamie Savile, Mexborough Estates
Background
Methley Estate Christmas Tree Farm, part of the Mexborough Estates near Leeds, is a popular destination during the festive season. Visitors can choose and cut their own Christmas trees, browse the well-stocked Christmas shop and enjoy tractor-drawn rides around the estate. Already a well-known attraction for many families in the area, the farm wanted to extend its reach and strengthen its connection with the community. They approached 101 to create and implement a digital marketing strategy to help them raise their profile and attract more visitors.
The Brief
Set in stunning parkland with a variety of traditional festive attractions on offer, Methley Christmas Tree Farm needed an effective digital presence to raise their profile in the local community and encourage visitors to the farm. The brief focused on three main elements of the digital campaign:
Methley Estate required a website that would serve as a hub for visitors to access comprehensive information about the farm, featuring everything on offer, including the cut-your-own tree experience, the Christmas shop and festive activities. The goal was to create a user-friendly platform that encouraged visitors to plan their trip and provided all the necessary details in one place.
To engage the local community and attract more visitors, Methley Estate needed a stronger social media presence. The farm wanted support in creating engaging content that would highlight their seasonal activities and keep their audience informed and excited about visiting. They also required assistance handling enquiries that came through their social channels. The focus was on increasing local engagement, building brand awareness and promoting their attractions, all aimed at increasing the number of visitors to the farm.
A professional promotional video was needed to capture the essence of the Methley Estate experience. The aim was to produce high-quality content that could be used across the website and social media channels.
Our Solutions
To help the farm strengthen its digital presence, 101 delivered a complete marketing package. This included a redesigned website, social media management and a professionally produced promotional video. The strategy has helped Methley better connect with the local community and effectively showcase their festive experience. 101 provided a comprensive digital marketing solution, including:
We designed and launched an attractive new website that is user-friendly and informative. The site provides details about the farm’s trees, the cut-your-own experience and the Christmas shop. It also includes practical information such as FAQs, opening times and payment details to help visitors plan their trip.
We took responsibility for the farm’s social media presence including Facebook, TikTok, Instagram and Google Business Profile, creating and managing content to promote their seasonal activities, aimed at attracting more visitors to the farm. We also handled direct messages received through their social channels, providing a responsive and timely service assisting customers and potential visitors who enquired through these channels.
To bring Methley Estate Christmas Tree Farm to life online, we commissioned a professional video. The video follows a family as they select and cut their tree, explore the Christmas shop and enjoy a tractor ride. Featuring farm manager Ryan and his sheepdog, Jet, it captures the charm of the experience and provides high-quality content for the farm's website and social channels.
"101 created a superb new website for the farm and their expertise in managing our social media has made a huge difference to our community engagement. The video captures the essence of the farm perfectly, highlighting the beauty of our estate and the experience we offer visitors."
Jamie Savile, Mexborough Estates
