An industry-led programme promoting responsible use of plant protection products through an IPM-based approach to sustainable agriculture.
The Voluntary Initiative is an industry led programme. Through schemes, tools and messages they promote the responsible use of pesticides through an IPM-based approach to sustainable agriculture. Their mission is to be the UK’s primary delivery mechanism for promoting best practice in pesticide use through enhanced adoption of Integrated Pest Management (IPM) as defined by the Sustainable Use Directive in order to protect water and the environment.
