Superior have a wide range of services including: courier express, project forwarding, warehousing, ocean FCL & LCL, air & road freight, customs clearance formalities, consultancy & training and bespoke solutions. It is vital that Superior has a website that promotes these to visitors to generate enquiries. It’s a busy organisation, with a reputation that relies upon maximum efficiency and customer satisfaction.
The freight industry is an area we already have experience in, so we understand better than most what a complex business Superior is managing. After talking with them and identifying their requirements, our first step was to design a website that was extremely user-friendly, supplying information and case studies to encourage visitors to request a quotation.
We created a website which provided information on the full range of services, profiled their case studies to show the range of work they were able to undertake (as well as working with some rather high-profile customers) and included clear calls to action for getting in touch.
We added a news facility for Superior to put important updates in front of their visitors. The website content works intelligently, it automatically displays case studies on service pages to enhance the on page information.
During the project, a new requirement came up to create an additional website for the German arm of the company. With Brexit in full flow, it was essential that this was separate to the main site; however, the structure and functionality would be largely the same. We created a website identical to the UK website and then set to work to make changes to suit requirements, including providing the website in a second language. This solution meant that Superior had the website ready to go quickly and it was a cost-effective option.
We have been working with 101 for over a decade. They are so easy to work with and very professional from start to finish. They put their ideas forward to try and improve on our own, which is very useful. The whole team are extremely friendly and helpful. We would definitely recommend 101 if you are looking for a new website.