First registered in 1945, Solufeed was the brand name of a single ICI fertilizer for the then infant hydroponics industry. The Solufeed brand now embraces hundreds of products sold in over 40 countries. Products with an established reputation for quality, reliability and value for money; the choice for today's discerning Grower. Success in export markets has lead to a Queens Award for Enterprise in 2011.
Independent and British, the company is focused on speciality fertilizers for the, horticulture, agriculture and amenity sectors. These include water soluble fertilizers, foliar fertilizers, organic fertilizers and chelated micronutrients. All backed by enviable commercial, logistical and technical support services.
Solufeed products, both liquid and powder, are manufactured and marketed to the standards of ISO 9001/2008.
Solufeed required a website which was easy for them to update and maintain, adding products with details that growers would need was essential, as well as having access to the other pages within the website. Solufeed approached Norwich based website designers 101 as they had been impressed with their work for other clients.
101 worked with Solufeed to create a well structured website which catered for both the UK and International Market.
Smart Messenger, 101's SMS & Email marketing tool has been integrated into the Solufeed website to send automatic, personal replies to enquirers and is used to send out the regular company e-newsletter.
"We are very pleased with the website designed for us by 101 and have had some excellent feedback from our clients. 101 have been great with advice and tips on how to get into the search engines and within a few days of going live we were on page 1 of Google for 4 of the keywords we were targeting."
"The reporting on Smart Messenger really helps us to see who is reading our newsletters and which areas they are mainly interested in."
Bob Greensmith, European Marketing Manager
By Roger Sutton
Tags: email marketing Website Design SEO
