GDPR - Some welcome reassurance
With all the sound and fury around the anticipated GDPR apocalypse it was good the see the Information Commissioner, Elizabeth Denham offer some sensible commentary in the last few days.
Posted by Roger Sutton
Posted by Roger Sutton
GDPR - BBC Radio 4 Broadcast
BBC Radio 4 programme Moneybox Live looked at how the new GDPR rules would affect smaller businesses. 101Smart Director Roger Sutton took part in the discussion.
Posted by Callum Atkinson
Posted by Callum Atkinson
GDPR - Marketing Podcast
Big changes are on the way this year as new rules come into force around how we store, use and manage data. In this podcast, we look at how the new GDPR rules will affect businesses in terms of their marketing, including potential challenges around consent and re-consent campaigns. Shaun Lowthorpe discusses the issues with Holly Stibbon Director of 101 Smart and Alex Saunders, a solicitor with Leathes Prior.
Posted by Holly Stibbon
Posted by Holly Stibbon
Getting your data into shape
We are getting lots of enquiries about how to make sure current marketing data lists are compliant with GDPR requirements.
Posted by Roger Sutton
Posted by Roger Sutton
B2B Contacts and Legitimate Interests
A few weeks back we talked about using ‘Legitimate Interest’ rather than ‘Consent’ as a legal basis for processing B2B email marketing contacts under GDPR and the incoming ePrivacy Regulations...
Posted by Roger Sutton
Posted by Roger Sutton
GDPR and B2B Marketing
This is a post to help give some clarity to B2B Marketing, in particular Email Marketing in light of the forthcoming General Data Protection Regulation (GDPR).
Posted by Roger Sutton
Posted by Roger Sutton