"Google+ is a free and easy way to boost your search engine optimisation, says Kevin Partner. Online marketing is a battle for customers’ attention, and its first aim must be visibility. There are essentially two ways to achieve that: through paid-for adverts or organic presence. Google’s AdWords, with its very effective pay-per-click model, rules the former, while search engine optimisation (SEO) used to rule the latter – but that’s all changing."
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By Chris Knowles