The world has changed, it has gotten smaller and competition is fiercer than ever. Now more than ever having an effective online presence is crucial for the success of businesses around the country. This is to do with the way that people use the web throughout their daily lives. The majority of people when they want something will search online for it. If you're not there or not representing yourself in the best way possible then you can get left behind.
Even if you have a well-established offline presence, the importance of a comprehensive online existence should not be underestimated. It is your shop-front, office building, business card, brochure and directory listing all rolled into one. It's hard to imagine these days if you needed someone like an electrician for example, not picking up the laptop or smartphone and tapping it into a search engine.
The first step in getting yourself a good online presence is to have a website. Big or small, your website has to deliver the right information and functionality to your users. Forget flashy graphics and fancy frills, in this fast paced online world if the user can't get their info quickly and easily then they may go elsewhere.
'I have a website' I hear you say. Well ask yourself this; Does it look modern and up to date? Has it got all the information visitors need? Is it easy to navigate? And most importantly, does it represent my business?
We offer a free no-obligation consultation and design service. Contact us today to see if we can help you improve your online presence.
By Roger Sutton
Tags: Website Design