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Record Store Day

Over 180 Independent Record stores to across the country gathered together together to celebrate Record Store Day on 16th April 2011. The power of the BBC news website was demonstrated by an increase in visitor numbers after an article on the 14th April


Record Store Day website hits the headlines

Over 180 Independent Record stores to across the country gathered together together to celebrate Record Store Day on 16th April 2011. The power of the BBC news website was demonstrated by an increase in visitor numbers after an article on the 14th April.

Over 235 artists including Ozzy Osbourne, Arctic Monkeys, Lady Gaga and Tinie Tempah released exclusives, which were only available through indie record shops. www.recordstoreday.co.uk was built by 101Smart for Record Store Day and ERA the Entertainment retailers association.

Traffic to the site sat at a fairly constant level throughout the weeks leading up to the event until it was picked up by the BBC and an article appeared in the news section of the BBC website. Visitor numbers increased by 34,000% on that and subsequent days!

Luckily the burst bandwidth facility available on our server hosting was able to take up the slack and no noticeable drop in response was noticed. Perhaps the BBC ought to notify site owners if they intend to mention them to prevent heart attacks for site admins when visitor numbers go into orbit!


By Holly Stibbon

Tags: Website Design